As the first step, we focused on forking Claro's brand identity to create a product with new positioning, while still retaining elements traditional to the company.

In the development phase, the team established a scalable design system for both UI and front-end, integrating Storybook as a key component of this strategy.

We adopted a Universal App approach, enabling us to maximize code reuse across both web and mobile applications. This strategy not only streamlined development processes but also ensured consistency in user experience across different devices.

The app experienced significant downloads, reaching 500,000 in one year.
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Both the iOS and Android versions experienced a substantial boost in ratings. With more than 15,000 reviews, the app now boasts an impressive +4 rating points on both platforms.