Pathways is an innovative EdTech platform designed to empower course creators by providing them with the tools they need to create, manage, and sell their online courses. This all-in-one solution simplifies the process of content creation and course management, allowing educators to focus on delivering high-quality learning experiences.

The challenge of creating a brand for Pathways, an EdTech platform, was both exciting and complex. Our goal was to develop a distinct and compelling brand identity that would resonate with course creators and learners alike. This process involved in-depth market research to understand the needs and preferences of our target audience, allowing us to craft a brand that embodies innovation, accessibility, and educational excellence.

Once the brand identity was established, the next challenge was to scope, design, and develop a Minimum Viable Product (MVP). This phase required careful planning and strategic decision-making to ensure that the MVP would include the core features essential for course creation, management, and sales. Our team focused on creating an intuitive user experience, with a user-friendly interface that simplifies complex tasks, and integrating essential tools for content delivery, progress tracking, and engagement.

The successful launch of the MVP marked a significant milestone, showcasing Pathways as a comprehensive solution for educators looking to share their knowledge with the world. This achievement underscores our commitment to delivering innovative and user-centric EdTech solutions.