We've collaborated with Pedidos Ya to craft a creative campaign for the Qatar 2022 World Cup final.
In December 2022, Argentina was on top of the world, having just won the FIFA World Cup for the first time in 36 years.
The challenge was formidable: create a compelling campaign within 48 hours, without any media budget, contingent on Argentina winning the World Cup.
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We devised an innovative solution: a web app built on Webflow, seamlessly integrated with the PedidosYa app.
This unique app transformed the World Cup into a food delivery experience.
We decided to send a push notification during the lunch. This strategic move generated a wave of positive confusion, piquing users' curiosity and prompting them to explore the app immediately.
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The impact of the campaign was nothing short of phenomenal.
Users were captivated by the creative representation of the World Cup as a food delivery journey, leading to an explosion of engagement on social media, particularly on Twitter.
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The campaign's originality, emotional impact, and exceptional engagement were recognized at the highest level, leading us to win the prestigious Gold Cannes Grand Prix.
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